Server-side Solution

Server-side
Tracking

Overcome ITP and ad blocker issues. Build a reliable, fast, and GDPR-compliant data collection infrastructure with Server-side GTM.

25%More DataBypass ad blockers
30%Better AttributionExtended cookie life
99%UptimeReliable infrastructure
100%ControlYour data in your hands
Features

Server-side Tracking Features

01

Server-side GTM Setup

Server-side GTM container setup on Google Cloud Platform or AWS. Full control and customization.

GCP App EngineAWS EC2Cloudflare WorkersCustom hosting
02

First-party Data Collection

Collect data from your own domain. Bypass ITP restrictions, extend cookie lifetime.

Custom domainFirst-party cookies7+ day cookiesSafari/iOS compatible
03

Conversion API Integration

Server-side conversion tracking with Facebook CAPI, TikTok Events API, Google Ads Enhanced Conversions.

Facebook CAPITikTok Events APIGoogle AdsPinterest CAPI
04

Data Enrichment

Server-side data enrichment. User ID injection, PII scrubbing, data transformation.

User ID injectionPII scrubbingData transformationEvent filtering
Comparison

Client-side vs Server-side

FeatureClient-sideServer-side
Ad Blocker BypassNoYes
ITP/ETP ComplianceLimitedFull
Cookie Duration7 days1+ year
Data ControlLowHigh
PII ManagementDifficultEasy
Page SpeedAffectedUnaffected
Conversion APIs

Supported Platforms

Facebook CAPIOfficial
TikTok Events APIOfficial
Google AdsOfficial
Pinterest CAPIOfficial
X (Twitter) CAPIOfficial
LinkedIn CAPIBeta
Architecture

Server-side GTM Architecture

01WebsiteGTM Web Container
02sGTM Serveryour-domain.com
03DestinationsGA4, CAPI, Ads...

Turn Your Data
Into Action.

Transform complex datasets into meaningful insights. Unlock your business potential with growth-focused analytics tools.

System Online
Total Revenue
₺148,500
Active Users
+24% growth

Questions about
server-side tracking?

Why is server-side GTM necessary?
What is ITP and how to overcome it?
Do ad blockers affect data?
How to set up Facebook CAPI?
What is a first-party cookie?
Why is server-side GTM necessary?
What is ITP and how to overcome it?
Do ad blockers affect data?
How to set up Facebook CAPI?
What is a first-party cookie?
Why is server-side GTM necessary?
What is ITP and how to overcome it?
Do ad blockers affect data?
How to set up Facebook CAPI?
What is a first-party cookie?
Why is server-side GTM necessary?
What is ITP and how to overcome it?
Do ad blockers affect data?
How to set up Facebook CAPI?
What is a first-party cookie?
How much does GCP cost?
How to configure custom domain?
Does sGTM replace client-side?
What is data enrichment?
What are enhanced conversions?
How much does GCP cost?
How to configure custom domain?
Does sGTM replace client-side?
What is data enrichment?
What are enhanced conversions?
How much does GCP cost?
How to configure custom domain?
Does sGTM replace client-side?
What is data enrichment?
What are enhanced conversions?
How much does GCP cost?
How to configure custom domain?
Does sGTM replace client-side?
What is data enrichment?
What are enhanced conversions?