Optimize for performance, not volume and experiment with several campaigns for each marketing initiative.
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Insights & Analytics
Analyzing various customer acquisition channels for best solutions.View Tools
Boost audience information for better segmentation and targeting.View Tools
Split testing strategies are the most powerful keys for understanding your customers and increasing their conversion rates.View Tools
Content is powerful trigger of interaction in a customer-centric marketing view with relevance, consistency and mutual/connected value for your audiences and your company at the center.
Define micro-segments based on past customer behavior —such as observing product / service purchases over a period of time, price changes, response to incentives, location and many others— to create more relative contents, products, ads for more effective and creative marketing campaigns.
Personalize your content (e.g. e-mails, site pages, landing pages) for best acquisition channels and increase your product & service interactions.
Track your customer interactions to understand what they are looking for, how they look for it and how they decide to purchase your products and services.
Divide your bigger objectives into small, achievable goals and compare them all in designing the best roadmap to increase your sales and grow your business.
Start collecting feedback (heatmaps, text events, customer queries based on site search and search engines) and use the data to create a powerful content strategy.
Share personalized contents for each channel and compare analyses and results for effective and brand new strategies.
Try different content-types (e.g. text, message, image, audio, video) to get more attractions and define micro-conversions to increase your website/application events.
Integrate web analytics and CMS with your CRM system for digital remarketing and collaborative sessions.
The Measurement Protocol (UA) enables you to send events from a non web-based system, including a native mobile application or a batch process.
Depending on the scope and potential impact of the journey or experience you are mapping, and the richness of the data you have available to you, the hypothesis journey map might be all you need.